What Is SEO?

Understanding the meaning of search engine optimization (SEO) - It’s the process of improving the amount of volume of traffic to a website via natural or organic results through the search engines. The higher you rank, ultimately the more visitors you will receive depending on if your site is optimized for the proper keywords.

SEO can target many different types of natural searches, from image search, video search and local search. To really understand SEO you must have a somewhat understanding of how the algorithms work and what people search for. Things that help to create higher rankings include:

Making sure your code is clean
Using the proper linking structure
Making sure your site can be crawled
Using the proper meta data
Adding good unique content

There are different kinds of SEO, white hat and “Black Hat” tactics being the more popular terms that you will hear about. You want to steer clear of blackout SEO which is any method that tries to trick the search engines into giving you a higher ranking. Things that are considered black hat SEO tricks: Using link farms and keyword stuffing. I hope this post helps clarify and explain exactly what SEO is in Layman’s terms.

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