Backlinks, or incoming links, are a lucrative way for your website to generate additional traffic through companion websites of similar or complimentary products.  By use of a backlink, another website will direct its visitors to yours to view your products in conjunction with theirs, and the reverse as this type of marketing is typically based on a reciprocal relationship with another company.

There are some relatively easy ways to increase your site backlinks instantly:

Forums

Using forums to create backlinks is a great way to generate one way site traffic, that is, prompting visitors to link to your site without your having to reciprocate to another.  This method not only generates additional site traffic directly from the forum, but also increases your listing with the search engines with every link, thereby compounding your traffic by bringing your site closer to the top of a general search result.  The forum method of creating backlinks is most profitable when accompanied by related articles outlining the benefits of the backlinked site.  

Blogs

By posting blogs on a message board related to your product, you have the opportunity to promote yourself and provide a link back to your own site.  Be sure the blog site is of the same nature as your website, so you are attracting those that are already interested in your marketed item.  The most successful blogs appear to be concerned with resolving a common issue on the blog site, rather than shamlessly plugging their own product or service.

Social Bookmarking

Social bookmarking sites categorize web user posts for easy access by other visitors.  By posting your website on a social bookmarking site, you are precategorizing your visitor base to those who are already interested in what you are trying to promote.  Most social bookmarking sites also contain user blogs which will help to advance the site traffic of the most popular links.  Posting your own blogs to these sites will increase the ranking of your backlink and help to increase site traffic.

Article Directories

By writing and posting useful articles related to your business on an article directory site, you gain the advantage of additional market exposure and becoming known as an expert in your field, and have the opportunity to direct readers from the article directory site to your own site for further details of your product.  Again, this is not the forum for shameless plugging of your product.  A more reliable method is to post several articles relaying your knowledge of the topic and including a link to your site at the end of the article for additional information.

Regular Link Directories

Website owners who submit their links to regular link directories typically pay a fee to use the site if the link is not reciprocal.  As increasing numbers of spam generating sites are forcing the regular link directories to enact certain restrictions for use in the marketplace, when posting a non reciprocal link most regular link directories are requiring submission of website links for approval prior to posting.

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This entry was posted on Sunday, April 27th, 2008 at 2:01 pm and is filed under Link Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.