Your website landing page is perhaps the most important document of your website, in that it will determine if the visitor will hang out long enough to let you sell your product, or be gone in a flash.  While SEO is obviously primary in obtaining listing rankings and traffic to your site, your site itself should have some very important components that will make your landing page successful in capturing the attention of your visitor and quickly projecting your company mission.

Here are several easy ways to create and improve on your landing page:

An Opt-In Box at Entry Page

Every website should have an opt-in box to build email lists and give you to opportunity to continue marketing to a visitor who has already expressed interest in your products or services.  If you relocate your opt-in box to the entry page, this will increase your email list dramatically and allow you to follow up with the visitor to reinforce your commitment to satisfying his needs.

Don’t Hide the Opt-In Box

Make sure your opt-in box stands out from the rest of the site, without being obnoxious.  I take that back - obnoxious may actually work, depending on the site product or service.  The point is to grab the attention of your visitor without losing the personality of your site in the process.

Offer a coupon or free service for opt-in in, giving your visitor a reason to opt-in even if they later choose not to use the coupon, you will be increasing your mailing list and have the follow up opportunity to cross sell or ask for feedback from the visitor.

Have a Dramatic Headline

And be sure to work the graphic properties of your site!  Use color, different font types and sizes and any other graphic embellishments that you can tastefully employ to grab the attention of your visitor.  Remember, the visitor will likely visit several other sites like yours; if he chooses to go back to yours, be sure you have left him with a memory to trace back to your site.

Be sure your headline states the name of the product or service, or a catch phrase that you can follow up with the name of your product.

List Sub Benefits Under Your Headline

You headline should obviously state what your product or service is.  Follow this up with a couple sub headings that list the primary benefits of your product or service.

Use Images to Break Up Text

Product photos always reinforce what the client will be receiving with their order, and goes a long way in increasing the professional appearing of your site. If you are branding yourself as an expert in your field, include a photo of yourself.  Make sure the images are clear and of high quality, nothing cheapens the look of a website like a low resolution .jpg file on the website. 

Be Careful of Large Image Files

The public is fickle and has a short attention span.  If they are waiting for your images to upload, they will likely click away and find another site.  The internet is a large place and, according to public opinion, there is always another product option out there.  Be sure that yours states its purpose clearly, quickly and requests that you visitor leave an email address before continuing for follow up marketing.  

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This entry was posted on Monday, February 2nd, 2009 at 10:00 am and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.