Affiliate Networks You Should be a Part Of
Generally it is advisable to align yourself with affiliate marketing networks that have established themselves in the marketplace as a reliable company to work with. If you choose to go against the grain and select from the pool of up and coming affiliate networks, you will enjoy reduced ad rates as a promotion to gain membership, but there are also things that you should take into consideration when before committing to a new affiliate network: Make sure the company will protect you from Fraud. This gives the most benefit to affiliate merchants that go for the cost per click model. The idea for the system is to protect both you and the affiliate from fraud.
The newest online marketing networks should logically have access to the most sophisticated technology for tracking site traffic. This should be one of the items they use to try to lure your business. If no mention is made about tracking programs, be sure to inquire about it. List and site traffic tracking are the fundamental tools used by affiliate marketers to determine the success rate of their advertising campaigns. An outdated tracking program will render the affiliate relationship useless.
Visit affiliate blog sites and message boards and inquire about any network you are considering alignment with. Avoid any network with questionable integrity, as you are the representative of the products and poor quality or business practices will follow your name even after you have left the offending affiliate network. Since the blog sites in particular contain a large audience, a renegade answer or two will quickly be squashed by the overriding population.
Pay attention to the level of customer service support provided by the affiliate network. New companies typically suffer from growing pains, and those are most evident in the areas of customer care and satisfaction where the staff members are often overwhelmed by lack of product knowledge simply due to the young nature of the company.
Find out if you have direct access to the marketing affiliate, as it will solidify your relationship if you have some one on one contact with a staff member.
Finally, determine what steps the network will take in promoting you as a new website to the network. Many of the newest companies are issuing press routine press releases which will contain their member website addresses, or conduct mass emailings. The youngest companies are usually the most innovative in this respect, so discuss what the affiliate has to offer you for your membership.
Affiliates usually sign up for many different networks to see what offers are available in the initial stages of their career. Working with a few networks to start with helps provide a higher level of site traffic, which immediately raises your search engine listing, an important consideration to the success of the affiliate marketer. By connecting with as many potential affiliates as possible, many networks will try to get you to give them exclusive rights to your program. It is always best to first test several networks to compare performance.
Here are a few that I personally recommend:
- Clickbank.com
- Paydotcom.com
- cj.com
- Linkshare.com
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