How to Grow Your Opt-In List
For the affiliate marketer who is serious about their business and not just attempting a get rich quick scheme in between scratching off lottery tickets, the success rate of your opt-in list is vital to the revenue generation of your sites.
There are a few initial tactics which have been proven to increase opt-in subscribers, through side by side and alternate week testing. Testing these methods in specification to your own site, incidentally, is recommended as there are subtleties of each product that will appeal to or turn away your specific target market.
Make the opt-in questionnaire short. Since the initial opt-in is basically just requesting additional information on a product they are not necessarily sold on yet, requesting two columns of specific market questions will be perceived as a waste of time to the potential subscriber. He is, after all, searching the internet. And although you know your product is the best one out there, the overall perception by the consumer is that there is always another option that is just as beneficial and not as invasive.
Add a personal question that is non-invasive, but gets the subscriber feeling good about himself. If your product is relating to dog training, ask for the specific breed of dog from your subscriber. This will not affect the materials you forward, but will promote a camaraderie between your subscriber and your site if he feels that you are interested in something specific that he loves. This tactic works well in the marketing of any product that tugs at the heart strings; generally pets, baby due dates, wedding dates, and college graduation dates are milestone markers to the individual that make them feel special and willing to subscribe to products that they feel are catered especially to them.
An easy and time tested way to increase your opt-in list is to offer a discount coupon for those who opt-in. Even if the subscriber ultimately is not interested in the initial product, it gives you the opportunity to cross market additional merchandise that may result in additional sales.
Making additional offers at the time of opt-in is another way to increase sales while further refining your target market through the offer results. An example of this practice would be in the implementation of a simple “customers who bought this product were also interested in…” line on your opt-in page.
An important facet to growing your opt-in list that is often overlooked is in how you continue selling to your interested party after they have opted-in. Be sure to be continue to streamline your email program to the subscriber’s particular selections, maintaining the relationship by letting the subscriber know that he is an important individual to your marketing program and not just a generic participant.
Remain in contact with your opt-in subscriber by forwarding quick emails that request a response, such as preference update info, or inquiries regarding special offers. This, again, maintains a more personal relationship between you and your subscriber and will give him the opportunity to take just a minute to help you focus in on the items that are of current importance to him.
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