Wealthy Affiliate University is an 8 week online training course, created by two self proclaimed experts in the field by the names of Carson and Kyle, no last names, just Carson and Kyle.  While the attempted lack of traceability of these characters by denying us their full names leads me to feel that the product is likely below standard, I’m still forging ahead to give it a try.  In this on line training course, Carson and Kyle provide very comprehensive lessons, available on their website with a new lesson every week, in multiple techniques for generating revenue online.  Although designed for the new affiliate marketer, Wealthy Affiliate University does receive high marks for providing insightful resources and tips for increasing site traffic that impress even the seasoned veteran in online marketing.

The Wealthy Affiliate website is expansive and the initial impression is that it could be overwhelming, but it turns out to be surprisingly easy to navigate.  The “Learning Center” is categorized by: junior, intermediate, and senior levels, and allows each student to advance through the respective articles and ebooks, which are posted in addition to the regular course sessions, at their own pace.

What You’ll Get

For the cost of $29.99 per month you will receive the online 8 week course, including one on one coaching support with Carson and Kyle.  The following tools are included with your paid subscription:

-Google Match Types (for keyword types used in PPC advertising)
-Keyword Phrase Builder (creates multiple keyword combinations)
-Competition Spy Tool (for PPC advertising/ spy on competitor ads)
-Keyword Research Tool (find top searched and relevant keywords)
-Keyword Generator (creates lists with pre and post words chosen)
-Clickbank Research Tool (Clickbank Marketplace offers digital products for affiliates to promote)

The following marketing materials are also included with your paid subscription:
 
-Pay Per Click Networks (Google Adwords, Yahoo Search Marketing, MSN Ad Center)
-Site Rubix Website Builder (A website builder anyone can use, no coding necessary)
-Turn-Key Feeder Sites (Professional, tested landing pages with your own unique URL)
-Website Templates (Website templates to download and use and customize to fit your own site profile)

Upon graduation from the training course, Wealthy Affiliate has its own affiliate program available for you to market.  By promoting the following courses, Carson and Kyle are providing their own products and support services to comfortably get the new affiliate marketer on his way to feeling secure in online promotion.  Programs and products available for marketing through the Wealthy Affiliate network include:

-The Wealthy Affiliate University membership
-Site Rubix Website Builder
-The Wealthy Affiliate marketing ebooks by Kyle and Carson:
-Beating Adwords
-Inside The List
-Who Loves Money

The Recommendation

A comprehensive program with the added bonus of one on one support, I am giving the Wealthy Affiliate University is solid recommendation to the novice as well as the experienced affiliate marketer.  The lessons are well organized, complete in their instruction and include advanced insights into methods of increasing SEO and revenue that would be beneficial to even the seasoned affiliate marketing veteran.

Popularity: 8% [?]

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Niche marketing is the term given to the use of a very specific market demographic when promoting a product, as opposed to attempting to sell to a broad audience.  The proven premise of niche marketing is that there is a dramatic increase in customer sales to be realized in the narrowing of a target market to only include very specific parameters in desired product, while that market continues to go unserviced.

This is not to say that you must only provide one type of very specific product to be successful.  On the contrary, the most successful businesses capitalize on diversity in their ventures to offset the less profitable aspects with the heavy revenue generators.  The key to success is to market to a niche.  That is, find a small component of your larger customer base that is not being met in its demands and adjust your product and your marketing to cater to that particular niche of your market.  Develop specific marketing for that audience that will prove that you understand their particular desires in your product, and then continue to convince this market of the benefits of your product over the competition, if indeed there is any, and how you have met their needs.  

As a successful player in niche marketing, ideally you will have little competition for your customer base, as the proper research will determine which niches are going unnoticed, and these will be your customers and yours alone.   The balancing act in niche marketing comes with finding a specialized customer base that is large enough to realize profit over costs to produce the product while engaging a market that has been overlooked by the competition.

Keep in mind that niche markets do not last forever.  At one time, there was a specialized niche for fuel economical cars.  While there is absolutely still a market for fuel economy in an automobile, and it is still referred to as a “market niche”, the truth is that all automakers now have small cars available that are big on fuel economy.  So while the market niche is still there, it is no longer an unnoticed market that makes one automaker filthy rich in being the only savvy supplier to this specialized area of the customer base.  When searching for a market niche, it is sometimes helpful to look at the majority of your current customers’ desires and then go in the opposite direction to see how many people are looking for a product similar to yours that will fill their particular need.

As competition catches up to you and your niche market, you will have to adapt or improve your product to continue being in the forefront for supply to your niche.  As your skill in marketing advances, you will have to seek out new ways to convince your market that your product is still superior to the rest, and in many cases longevity of the product succeeds in this task.  Holding the title as being the oldest supplier of a particular product does well in maintenance of a loyal customer base as well as drawing new clientele on the premise that you have been supplying your product the longest, so you are the reigning expert on the product itself.

Popularity: 7% [?]

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